Fred Perry

Fred Perry Clothing was founded in the 1940s, with the first item within the brand being a tennis sweatband. The signature Fred Perry polo shirt soon followed, initially only being released in tennis white, but soon branching out into a variety of colours due to its popularity. The laurel wreath featured on all Fred Perry products is inspired by the original Wimbledon symbol, reminding everyone of how the brand began. 
Still popular now, the timeless collection also stretches to coats, jackets and footwear that is most popular in British subcultures.