Brief History of Adidas Originals

Adidas is one of the oldest and leading sportswear brands in the world. Started in 1925 by the German Adolf “Adi” Dassler, who began making special sports shoes for football players and athletes, Adidas has spent nearly a century innovating in every area of sportswear for almost every sport.

Nowadays the brand has two distinct divisions: the performance-led apparel and equipment area (recognised by the newer diagonal three stripe logo) which continues new product development at the forefront of sportswear technology, and the adidas Originals brand which encompasses its heritage, casual and sportswear products, with an emphasis on the history of the brand and its timeless designs – this product division has retained the original iconic adidas Trefoil logo.

Take a deeper look into the history of the Adidas brand, from its humble beginnings to its position of global leadership today, and all the steps and obstacles that lay in between, getting to know the brand we all love that bit better.